The Forbes Business Council offers advice and strategies from successful business owners. In this article, Berry Law CEO John Berry explains how he maximizes the value of awards his team or firm receives.
Berry notes, “In a business environment where second-hand reputations are increasing in both importance and reach, an interesting cottage industry has flourished in the legal community: selling social proof and authority by leaning on customers’ instinctive trust of awards from organizations with important-sounding names. Awards can be an honest and valuable factor in your marketing strategy, and many awards carry value worth promoting. So how do you, as a business leader, get value without diluting your brand?”
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John S. Berry, Jr., defends clients facing criminal charges in both State and Federal courts. He is a past president of the NCDAA (Nebraska Criminal Defense Attorneys Association) and recognized by Martindale-Hubbell with an AV Preeminent rating. Berry is also a combat Veteran who served multiple tours in Bosnia and Iraq. Berry has presented in the areas of criminal defense, trial skills, and Veterans disability appeals.
To learn more about John S. Berry, Jr., click here.